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The three L’s of the Millionaire Real Estate Agent are the pillars of any successful real estate business.

As business people,  real estate professionals try to work smarter, not necessarily longer and strive to earn more money in the same amount of time.  How do we accomplish this?

The ultimate key to maximizing our time is to use leverage and leverage can be divided into three  categories:

  • Leads
  • Listings
  • Leverage

Leads – To succeed in real estate you must have client leads.  Until you have enough leads to meet or exceed your goals, there is no other issue at stake.  You are in the lead generation business

Listings– Your listings are the high-leverage, maximum-earning opportunity in our industry.  The Keller Williams research shows that one listing properly marketed should generate enough leads to produce a minimum of one closed buyer.  Listings give you better control or your time, your marketplace and your future.

Leverage – Leverage answers three important questions.

Who is going to do the work?

How will they do the work?

What will they do it with?

The answers are: People, Systems and Tools.

Gary Keller wrote a National Bestseller titled “The Millionaire Real Estate Agent” that is a blueprint for achieving success in real estate.